Planned Budget Allocation by Channel
6-Week Cumulative Outcome Curve
Top Strategic Opportunities
Competitor spends 48% on Instagram Reels. Deploying 60-second dermatologist YouTube Shorts can capture high-intent scientific authority with 40% lower CPMs.
Observed Google Search ads show broad match bleeding into medical queries. Running exact phrase match with our curated 24-word negative list yields 25% lower CPA.
Observed Timeline Signals
Build a Multi-Platform Paid Advertising Plan
Follow our guided 5-step business brief. The engine calculates channel allocations, funnel architecture, keyword priorities, and creative briefs.Brand & Market Positioning
Analyze Any Competitor Domain
Inspect publicly available advertising signals across Google, Meta, TikTok, and YouTube. All estimates are transparently labeled and derived from public transparency archives.purebloom.com
Detected active commercial ad campaigns across Meta (Instagram Reels), Google Search, TikTok creator ads, and YouTube.
Live Public Source Verification & Direct Snippets
Click any direct official transparency link below to audit and view the competitor's actual real-time ad assets directly on that platform.
6-Month Trend Direction
Observed Share by Platform
Competitor Advertising Footprint Benchmarks
Observed Campaign Patterns & Whitespace
PureBloom Ecosystem Intelligence
Live Public Signals
Auditing real-time public advertising footprints, landing pages, and OpenGraph ad creative assets.
Observed Creative Formats & Hooks
Keyword Studio & Search Arbitrage
Explore high-intent keyword opportunities, estimated CPC ranges, competition ratings, and generate negative keyword suppression lists.Intent Breakdown
Prevent Budget Waste
Add these 24 high-intent negative keywords to Google Search ad groups to block tire-kickers.
Curated Commercial & Transactional Terms
| Keyword | Intent | Monthly Searches | Est. CPC Range | Competition | Match Type | Opportunity Score |
|---|---|---|---|---|---|---|
| barrier repair serum for sensitive skin | Commercial | 18,400 | $2.40 – $3.80 | Medium | Phrase | 94/100 |
| best ceramide cream for redness | Transactional | 12,200 | $3.10 – $4.90 | High | Exact | 89/100 |
| non comedogenic daily moisturizer | Commercial | 24,600 | $1.80 – $2.90 | High | Phrase | 86/100 |
| glow skin morning skincare routine | Informational | 31,000 | $0.80 – $1.40 | Low | Broad Modifier | 91/100 |
Generate High-Converting Creative Angles
Generate 10 viral hooks, 5 headlines, UGC video scripts, and structured static briefs. Use our “Competitor-inspired but original” mode to synthesize winning angles ethically.Paid Media Outcome Forecasts
Model Conservative, Expected, and Aggressive return trajectories with full formula transparency. All calculations are editable directional estimates.Conservative vs Expected vs Aggressive Outcomes
| Performance Metric | Conservative Scenario | Expected Scenario | Aggressive Scenario |
|---|
How These Figures Are Calculated
- Impressions:
(Budget / CPM) × 1,000 - Clicks:
Impressions × CTR% - Leads:
Clicks × Landing Page Conversion Rate (CVR%) - Customers:
Leads × Lead-to-Sale Conversion Rate% - CPA (Cost per Lead):
Budget / Leads - CAC (Customer Acquisition Cost):
Budget / Customers - Projected Revenue:
Customers × Average Order Value (AOV) - ROAS:
Revenue / Budget
Comprehensive Campaign Report
A board-ready paid media blueprint combining campaign architecture, competitor intelligence, keyword plans, and outcome forecasts.GlowTheory Paid Media Strategy
This campaign plan allocates a planned monthly media investment of $25,000 across Meta (Instagram Reels), Google Search, and TikTok creator formats. By pairing high-converting dermatologist social proof with exact-match commercial search capture, the campaign models an expected outcome of 780 qualified leads and $85,000 in projected revenue (3.40x ROAS).
- Meta Ads (45% • $11,250): Cold prospecting Reels + carousel routine steps.
- Google Search (30% • $7,500): Exact & phrase intent for ceramide barrier serums.
- TikTok Ads (15% • $3,750): Short UGC video hooks with 14-day daylight texture proof.
- Retargeting (10% • $2,500): Dynamic catalog and cart recovery incentives.
Ad intelligence data displayed in this report has been aggregated from official public transparency archives (Google Ads Transparency Center, Meta Ad Library, TikTok Commercial Content Library). Spend figures, audience positioning, and keyword themes are directional inferences, not private commercial accounts.
API Connectors & Data Pipeline
Built on official public transparency registries and native in-house scrapers. Zero paid API dependencies required.Meta Ad Library API
Queries active Instagram and Facebook commercial ads, creative text, landing page links, and snapshot previews.
Google Ads Transparency Center
Accesses disclosed advertiser accounts, verified creative assets, and public EU/EEA transparency delivery signals.
TikTok Commercial Content Library
Monitors public TikTok commercial creatives, advertiser accounts, top video hooks, and country delivery signals.
AVMARKONE Live Deep Crawler
Extracts real page titles, meta descriptions, H1/H2 headings, internal landing URLs, and live Google Suggest queries.